Adwords & PPC Advertising
How PPC Works?
PPC is an international advertising model to direct traffic to websites, in which the advertisers pay the publisher when the ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
What is Google AdWords?
AdWords is an advertising service from Google, for businesses wanting to display ads on Google and its advertising network. The AdWords program enables the businesses to set a budget, and only pay when people click the ads. The ad service is largely focused on keywords. With Google AdWords, you can reach people as they search for words or phrases. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you're charged only when someone clicks your ad.
Benefits of PPC
Here are the reasons why PPC advertising is worth for your organization.
- You only pay when an interested person clicks your ad : This is different from traditional marketing methods where you pay a certain amount and expect your target market reach the ad.
- You set your budget : With PPC you set your budget. You can put a cap how much you can spend daily.
- Reach your target customer with right ad and can be targeted location specific.
- Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website